The business being developed is an energy bar brand which is targeted towardsgamers. Since gamers are stereotypically eating unhealthy foods and drinks when theyare playing games I wanted to create a healthier option which can still keep themenergized throughout the night. The energy bar would be a healthier option whichwould generally be sold online. The energy bar would be on the more affordable sidesince the idea would to be buying in bulk. The price would be around $2 for one barand $8 for a box of six. The energy is created to make gamers feel the more energizedand awake for their games while still being a healthier option then just a general bagof chips. The energy bar would be an energy bar with a small amount of ingredientssuch as oats, honey as well as dried fruits. It would use a simple recipe to keep theenergy bar simple and understandable to any gamer.